Sunday, February 16, 2020

Business Strategy Essay Example | Topics and Well Written Essays - 3500 words

Business Strategy - Essay Example It was through this that Apple Incorporated was finally able to come up with its Mac (Macintosh) product line that started to create a name by itself. Integrated with this product line is an Operating System that also struggled to compete with Microsoft. It was not therefore easy for Apple Incorporated to establish its name due to the fact that its industry is home to fierce competition among its key players. However, as competition continues to grow, Apple Incorporated nowadays is able to come up with different product lines such as iPhones and iTunes, iPad, Apple TV, Xserve, professional software application, Mac OS X and iOS operating systems, and other service and support offerings. This is an indication of a never-ending quest for innovative products that continue to help customers address their needs that can only be found from consumer technology products. Apple Incorporated has correspondingly gained big market share in iPhones. Apple’s market share for smart phones in 2008 was 12.9 percent which eventually what made the company as the third largest manufacturer in the world for the said product line (Marino et al., 2010). In the midst of a very tough competition, everything for Apple Incorporated is a matter of creating a need for its product line. ... Company analysis Today, Apple Incorporated operates globally with its products distributed through out its ‘retail and online stores, direct sales force, third party cellular network carriers, wholesalers, retailers and value-added resellers’ (New York Times, 2011). This implies that Apple is into aggressive marketing efforts prior to achieving its competitive advantage. This is an integral part of a global strategy in which the benefits primarily include economies of scale or product replication, the opportunity to serve global customers, exploiting international resources, and the access and integration of knowledge from multiple locations (Grant, 2010; Johnson et al., 2008). This is a matter of giving more ample opportunities for Apple to discover further competitive strength in its industry through the maximisation of its operation and resources, which eventually needs to be worked out. Global companies are known to diversify their operation and find the right combin ation of resources for their competitive advantage (Feist, 1999). In this way, it is necessary for them to reach certain level of achievement in their industry and that is to go for global strategy. The opportunities are great but there are also corresponding higher risks. Apple Incorporated has remarkably taken different approaches prior to achieving a significant market share and eventually enduring on a very tough competition and risks. In May 2010, Apple Incorporated becomes the world’s most valuable company by outperforming the software giant Microsoft based on its stock value. This is an indication that Apple’s strategic moves have paid off over time and its continuing operation in its industry is a significant

Sunday, February 2, 2020

Ethics Essay Example | Topics and Well Written Essays - 500 words - 4

Ethics - Essay Example Thus, when studying western ethics, it is incredibly important to be able to understand not just one but several ethical codes. Three of the most important ethical codes are virtue theory, deontological ethics, and utilitarianism. Virtue theory is an ethical code that rests on the intrinsic virtues of an individual. This theory has, in some ways, a highly internalized locus of control, and in other ways an externalized one. This is because one can evaluate virtue either on the individual level (meeting one’s own expectations of virtue) or on a societal level (mirroring societal constructs of virtuous behavior). The most important thing about virtue theory is that it is almost completely unrelated to individual action taking (Crisp & Michael, 1997), focusing more on the internal character of a person than background or consequence of actions. Virtue ethics remind me of times in which I try to improve myself for no reason other than being a better person – holding doors open, for example. Deontological ethics differ greatly from virtue ethics on a number of levels. The fundamental idea of deontological ethics is that one must comport one’s self in a method that complies with a set of rules. The origins of these rules can change drastically from philosopher to philosopher, ranging from highly variable understandings of rules as basic obligations to uphold certain philosophical principles, to highly restrictive understanding of rules such as those in moral absolutism, in which certain actions are either considered unambiguously moral or amoral. This philosophy obviously seems prone to an externalized locus of control. This kind of philosophy reminds me of occasions when, as a child, I would behave in a certain way (eating my vegetables, for instance) out of an obligation without necessarily agreeing with that action. The final major mode of ethics discussed in this paper is utilitarian ethics.